Placing flag on South Pole, penguins (China, People's Republic 1996)

Stamp Placing flag on South Pole, penguins it reflects the thematic directions:

A flag is a piece of fabric (most often rectangular or quadrilateral) with a distinctive design that is used as a symbol, as a signaling device, or as decoration. The term flag is also used to refer to the graphic design employed, and flags have since evolved into a general tool for rudimentary signalling and identification, especially in environments where communication is similarly challenging (such as the maritime environment where semaphore is used). National flags are patriotic symbols with varied wide-ranging interpretations, often including strong military associations due to their original and ongoing military uses. Flags are also used in messaging, advertising, or for other decorative purposes. The study of flags is known as vexillology, from the Latin word vexillum, meaning flag or banner.

Penguins are a group of aquatic flightless birds from the family Spheniscidae (/sfɪˈnɪsɪdiː, -daɪ/) of the order Sphenisciformes (/sfɪˈnɪsəfɔːrmiːz/). They live almost exclusively in the Southern Hemisphere: only one species, the Galápagos penguin, is found north of the Equator. Highly adapted for life in the ocean water, penguins have countershaded dark and white plumage and flippers for swimming. Most penguins feed on krill, fish, squid and other forms of sea life which they catch with their bills and swallow whole while swimming. A penguin has a spiny tongue and powerful jaws to grip slippery prey